Hey friends!
It seems that this year has been all about the online courses for me, and I have so enjoyed learning and deep diving into my various interests through the wonders of the internet!
Today I’m reviewing Your Conscious Empire by Kelly Trach - a course that I have been absolutely loving. I wanted to share it with you all as I’ve gained so much valuable knowledge from this one, and I’m sure some of you would be really interested in it too!
An Overview of Your Conscious Empire
Your Conscious Empire by Kelly Trach (a life and business coach and one of my fave podcasters!) is an online, self-study course designed to teach you how to “build a heart-centred business, do what you adore and free yourself financially.”
As a digital entrepreneur herself, who has the experience of business & entrepreneurship school as well as 3 previous tech-start ups (which she worked on prior to finding success in her current business), Kelly is the perfect teacher for anyone wanting to start their own “thing” in the online world, but who just isn’t quite sure how to go about it.
Her course is packed full of so much helpful advice that is really practical and actionable as well as being super interesting and fun to learn about.
Kelly walks you through step-by-step “how to build a digital empire from scratch”, from the initial idea, ensuring you’re creating something that is tailored to your “zone of genius”, testing and validating, pre-selling, pricing and “heart-centred” marketing. She also dives into so much more, including how to scale your work, a whole section on creating beautiful, effective websites as well as communication strategies to “build your loyal tribe with love”.
The course is taught through a series of 13 video modules, approximately an hour each, but broken up into convenient “bite size” chunks of around 10 minutes, making it easy to dip in and out of. It also includes a number of guidebooks to work through that are super detailed and helpful (more on these later).
Why I decided to take the course
As you may know from reading my previous review of another of Kelly’s courses - Your Best Life, I am a big fan of Kelly’s work. The way she explains concepts, shares practical tips and tools, and is so uplifting and positive, really speaks to me, so when she announced her latest offering that was all about creating a conscious online business with integrity, it immediately peaked my interest!
I’ve been blogging for nearly 6 years now and it has always been such a fun hobby for me. This year I decided that I’d love to turn it into something more, so began looking into ways that I could potentially monetise my blog. While the usual ways bloggers do this is through sponsored posts and affiliate income, Your Conscious Empire spoke to me because Kelly talks about actually creating your own offerings (products, courses, services etc) and walks you through how she has built her own online business, something that was much more appealing to me than simply working with brands and relying on affiliate links!!
While it is definitely an investment, it was one of those “hell yeah!”moments for me when I read through the curriculum.
It sounded like just the thing I needed, and I knew from listening to Kelly’s podcast and taking her previous course that I loved her teaching style. I also knew that she had really valuable advice to share and it wouldn’t just be “fluff” that I could easily find myself elsewhere.
You can tell from everything Kelly puts out that she has really high standards and takes a lot of pride in her work, and this was definitely the case for this course - it is jam packed with great content.
The Modules:
The first two modules focus on the mindset work and “the art of inspired action”. Kelly shares tools to help you master your fear and doubt and let go of those thoughts of “I’m not good enough” or “it’s already been done before.” She also goes into all her best tips for leveraging your time by getting into alignment first (basically a really positive frame of mind) and then taking action to be as productive as possible when working.
Module 3 - “Build a business that grooves with your soul” talks about getting crystal clear on your life vision first, discovering your zone of genius, finding your “red thread” that weaves all your skills together, and then designing your business around that. Most importantly she talks about “building what you can single-handedly create” to ensure you have the skills necessary to get this off the ground on your own, because, ask Kelly says “it’s a lot easier to build a successful and profitable business if you can actually create it yourself” without having to rely on someone else!
After those modules, it gets more practical, moving into how you get clear on your product, target demographic and ideal customer, the need to focus on creating something that can scale and what Kelly calls “the silicon valley approach” which involves testing your idea before you make a single thing.
She then deep dives into how to price your work properly (one of my favourite modules) and then how to market in a really heart-centred way that doesn’t feel “salesy” or off-putting, but focuses on “mastering the art of attraction not promotion” and building a loyal tribe and following through high-vibe communication (and believe me, Kelly is truly a master at this! She is one of those people that shines so much light and has created such a wonderful community!)
The next modules talk about creating “gorgeous websites that sell themselves” (she has so many great points here) , “making conscious cash with integrity” and offer a tonne of advice on pitching, selling and serving your community in a way that is feels fab, not salesy!
The workbooks
Aside from the video modules, the course also comes with the main guidebook, the how-to guide (that has detailed, step-by-step instructions on how to start a podcast, create online courses, e-books, youtube videos and instagram strategies), and the high-vibe communication handbook, as well as all of Kelly’s best scripts and templates. These are seriously so good, and useful communication aids for general everyday life too, not just business related!
I really appreciated Kelly’s attention to detail here (I’m someone who is extremely detail-oriented and can tell that Kelly definitely is too.) She walks you through her step-by-step processes in the “How-To Guide” and provides excellent templates and scripts for emails, pitching etc. As she says "Public speaking, writing emails and sharing your message is truly an art”. One that Kelly has perfected and condensed into an easy to follow recipe!
Take-aways and who this course is best for
There was so much helpful advice in this course and I really enjoyed working through all of it. I particularly enjoyed the sections on building an engaged community (something I am focusing on right now) as well as the modules on mindset, getting clear on your vision, websites, pricing and marketing. (Basically it was all fab… I can’t actually choose a favourite section!)
I think this course would be perfect if you already have an idea of a service or product you would like to offer as it really does walk you through this step-by-step and explains everything you need to do to get your online business idea off the ground. It will teach you the best way to “bring your idea to life.”
Even for someone like myself who is still working through ideas and not completely clear on my offerings, I still think this is such a valuable and useful course. I have really loved how it’s helped to give me direction and focus as I try to gain more clarity on my “zone of genius”, and I now feel so much more confident and clear on how to go about things once I do finally settle on something.
So those are my thoughts on Your Conscious Empire! If it’s something that you’re interested in, I’m also super happy to chat with you about it more to see if its the right fit. I’ve already had a few people asking my opinion when they were trying to decided if it was the right course for them and so far they’ve all told me they were really happy they decided to go for it.
Kelly talks in depth about the course in this video if you’d like to learn more about it. It’s a great way to get a taste of her teaching style and see if it’s for you!
It was definitely a big step for me, but I realised that it was something I needed to do for myself.
So often, I’ll easily pay a large amount for a course to improve my skills in my"real career”, even if it’s not something I’m particularly excited about, and I decided that finally it was time to give my blogging (and other online-entrepreneurial dreams) that are the things that actually light me up and make me really excited, a chance!
I also want to let you know that Kelly has just announced that she’ll be raising the price of Your Conscious Empire very soon, so if it does strike your fancy I’d suggest diving in right now!
(although if you’re reading this later you will still get so much value! Kelly was definitely undercharging before, considering the value she provides in this course!)
I hope this has been helpful in some way and I’d love for you to let me know your thoughts or if this is a topic that gets you excited too! Leave me a comment or come say hi on Instagram @laurennatalia29
Lots of Love
Lauren
xxx
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